Nike Ine: What does the Future hold?

SUMMARY

            The article entitled “Nike Inc: What does the Future hold?” is written by Bob Cramer on September 19, 2014 for Bidnessetc.com. Since Nike was established in 1964, the company has grown very well in the athletic community across nations. Nike’s fiscal performance reports have been strong. This indicates the company’s strength in matters such as consumer relations and innovations. Nike is also working on improving its digital interaction with its markets which will allow consumers to interact with Nike’s representatives and to customize their purchases. The author writes “Nike’s core competency is its unbeatable innovation across its product portfolio and its ability to transform insights from top athletes into quality products.”[1] Lastly, shareholders have been voicing their concerns over Nike’s suspension of several athletes and how such endorsements could affect Nike’s brand image going forward. The company has assured shareholders that it will not tolerate being associated with individuals who violate ethical standards.

OPINIONS

            I think the future holds a lot for Nike. With new technology being introduced each day, Nike stands to continue to be one of the largest competitors in the market. They are very innovative and there is so much more they can do. They already employ devices such as the Nike+ device that works seamlessly with an application on your phone. They also have their own Nike Training Center (NTC) app directed towards the more health conscious individual who prefers to work out at home for example. They offer many different varieties of athletic wear targeted at many different sports such as Running, Training, Soccer, Football, and Basketball, just to name a few. My only concern is that Nike assures its shareholder that it will not tolerate being associated with unethical practices, when a lot of their merchandise is produced by unethical means. The contradiction is troubling and can have a negative impact in the long term. Overall, I find they will succeed long into the future and only continue to grow and expand.

QUESTIONS/FEEDBACK

1)    What do you think will be next for Nike?

2)    How do you feel Nike as a brand will be in the future?

REFERENCES

Cramer, Bob. "Nike Inc: What does the Future hold?" Businessetc, 19 Sep. 2014. Web. <http://www.bidnessetc.com/25968-nike-inc-what-does-the-future-hold>.

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[1] Cramer, Bob. "Nike Inc: What does the Future hold?" Businessetc, 19 Sep. 2014. Web. <http://www.bidnessetc.com/25968-nike-inc-what-does-the-future-hold>.